It took us about an hour to get things the way he wanted them to look but in the end it was worth the effort to put the little jars in 'just the right spots'.
We had driven the 35 miles in anticipation of what we might experience but came away the first day disappointed at only making one sale the whole day long. Had we made a bad decision choosing this mall over others that might be better for what we have to offer? Only time would tell.
The following day started out much the same but by noon we had sold some product and filmed several testimonies for the website. I felt considerably better and I could easily see the more relaxed expression on Jack's face. I was sure there were other factors in play because the mall itself seemed inviting and well setup.
Sure enough, the answer came about 7 PM as a tall, lanky cowboy came up to me and asked me about Jack's Answer. We visited for a few minutes and he informed me that there was a baseball tournament in town for the weekend and that we probably wouldn't see as many people as might normally shop on a given weekend.
That was it! I hadn't considered the possibility that there might be other activities going on that would take traffic away from the al and send it somewhere else. After all it is the first of the month and everyone would 'have to ' come to the mall, if for no other reason than seeing what everyone else is doing, right?
I had left out the most important aspect of reasoning why we didn't have traffic. There are other choices in life when it comes to what other people are doing with their time. I just hadn't considered them being more important than buying some of our new products. I really must get out more.
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